Tresensa
Case Study
Pioneered the concept of Playable Ads (interactive marketing technology)
What it is
What were the challenges
Ad tech has several brand safety and engagement issues.
Tresensa invented a new format that solved for safety and engagement thru the use of casual games.
What did we do
Codewalla stood with Tresensa since inception and provided technical leadership. Taking charge of product development, Codewalla pioneered a new branch of interactive technology
Codewalla team helped build an MVP and the early stage product. Also helped find product-market fit for this technical and market innovation
What did success look like
Tresensa was acquired by Liftoff, a leading mobile marketing company.